It comes a point on every website life that it needs a re-branding. And sometimes, the sooner you do it, the better it is.
Seattle 2.0 is just about 9 weeks old and I didn't know what it was going to become. Since I've been reading a ton of Marketing books on branding, positioning and image, I just learned something new and I need to practice it.
Starting today we are re-positioning Seattle 2.0 from being all things "Web 2.0", all things "startup" and all things "entrepreneur" to being a site from Entrepreneurs to Entrepreneurs on the technology field in the Seattle area.
Here is the new tentative tagline:
"Helping Entrepreneurs build the next great tech business"
If you have other ideas send it to me (or leave a comment).
For now, the list of things that we will talk about will be:
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Events for Entrepreneurs and Startups in Seattle;
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Jobs and funding opportunities for Entrepreneurs;
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Announcements from Startups / Entrepreneurs;
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Resources for entrepreneurs (from book recommendation to list of VCs to list of sites with great content for entrepreneurs)
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Stories from the battlefield;
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Networking opportunities;
Maybe someday we will have a new logo (any designer willing to do some pro-bono?) and a new layout.
For now, I'm looking for 1, 2 or 3 other entrepreneurs that want to participate on the Seattle 2.0 blog.